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a movement

for the culture

the #mymadras movement began in 2019 as a way to celebrate and preserve an element of Caribbean cultural fashion known as madras fabric. 

madras is a plaid fabric originating in india that was incorporated into caribbean culture through the transatlantic slave trade and the desire of our african ancestors to keep elements of their culture alive.

#mymadras celebrates the modern ways that caribbean people (and specifically u.s. virgin islanders) have been keeping the fabric alive.

follow the culture 

here are some creators and culture bearers helping to keep madras and other aspects of USVI culture alive through their creative work.

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use the hashtag.

wearing madras? use the hashtag #mymadras on social media. 

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